Web Analytics
1. Use of Google Analytics
(1) This website uses Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics uses so-called “cookies”; these are text files that are stored on the user’s computer to help analyse your use of the website. The information generated by the cookies about your use of this website is generally sent to a Google server in the USA and stored there. In the event that IP anonymisation is activated on this website your IP address will, however, be abbreviated beforehand within member states of the European Union or in other countries that signed the Treaty on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity and provide other services linked to website use and internet use for the website operator.
(2) The IP address transmitted by your browser in relation to Google Analytics will not be associated with any other data held by Google.
(3) You can prevent cookies being saved by changing the settings on your browser software; however, we would like to point out that, in this case, you may not be able to use all the features of this website in full. Furthermore, you can prevent the data generated by the cookie and related to your use of the website (incl. your IP address) being recorded and processed by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
(4) This website uses Google Analytics with the “_anonymizeIp()” extension. As a result, IP addresses are abbreviated before processing to prevent them being linked to a specific individual. Insofar as the data collected about you has a personal reference, this reference shall therefore be immediately excluded and the personal data deleted at once.
(5) We use Google Analytics to analyse and regularly improve the use of our website. We can use the generated statistics to improve our offering and make it more interesting for you as users. In the exceptional cases when personal data is transferred to the USA, Google is subject to the EU-US Privacy Shield – https://www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Art. 6 Para. 1 S. 1 lit. f GDPR (General Data Protection Regulation).
(6) Information on the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, fax: +353 (1) 436 1001. Conditions of use: http://www.google.com/analytics/terms/de.html, overview of data protection: http://www.google.com/intl/de/analytics/learn/privacy.html, and the data protection statement: http://www.google.de/intl/de/policies/privacy.
(7) This website also uses Google Analytics for analysing visitor flows across devices from one user ID. You can deactivate the analysis of your use across devices under “My data,” “Personal data” in your customer account.
2. Use of Piwik
(1) This website uses the Piwik web analysis service to analyse and regularly improve the use of our website. We can use the generated statistics to improve our offering and make it more interesting for you as users. The legal basis for the use of Piwik ist Art. 6 Para. 1 S. 1 lit. f GDPR (General Data Protection Regulation).
(2) Cookies (see further details in § 3) are saved on your computer to perform this analysis. The responsible party only saves the information collected in this way on a server in [Germany]. You can stop this analysis by deleting existing cookies and preventing cookies being saved. Please note that if you prevent cookies being saved you may be unable to use this website in full. You can prevent cookies being saved via the settings in your browser. The use of Piwik can be prevented by removing the following tick and thus activating the opt out plug-in: [Piwik iFrame].
(3) This website uses Piwik with the “AnonymizeIP” extension. As a result, IP address are abbreviated before processing to prevent them being linked to a specific individual. The IP address sent via Piwik from your browser is not linked with other data collected by us.
(4) The Piwik programme is an open source project. Data protection information from the third-party provider can be found under http://piwik.org/privacy/policy.
3. Use of eTracker
(1) Technologies from etracker GmbH (http://www.etracker.com) are used on this website to collect and save data for marketing and optimisation purposes. This data can be used to create usage profiles under a pseudonym. Cookies may be used for this purpose. Cookies are small text files that are saved locally in the buffer memory of the site visitor’s internet browser. Cookies make it possible to recognise the internet browser. Without separate authorisation from the affected party, the data collected using the eTracker technologies shall not be used to personally identify the visitor to the website and shall not be combined with personal data about the bearer of the pseudonym. You can object to data being collected and saved with effect for the future at any time.
Please exclude me from the eTracker counting. [Link]
(2) We use eTracker to analyse and regularly improve the use of our website. We can use the generated statistics to improve our offering and make it more interesting for you as users. The collected data is saved permanently and analysed via a pseudonym. The legal basis for the use of eTracker is Art. 6 Para. 1 S. 1 lit. f GDPR (General Data Protection Regulation).
(3) Information on the third-party provider: etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg; https://www.etracker.com/de/datenschutz.html. The legal basis for the use of eTracker is Art. 6 Para. 1 S. 1 lit. f DPR (General Data Protection Regulation).
4. Use of Jetpack/formerly WordPress.com-Stats
(1) This website uses the Jetpack web analysis service (formerly: WordPress.com-Stats) to analyse the use of our website and regularly improve it. We can use the generated statistics to improve our offering and make it more interesting for you as users. We also use the system for measures to protect the security of the website e.g. recognising attacks or viruses. In the exceptional cases when personal data is transferred to the USA, Automattic Inc. is subject to the EU-US Privacy Shield – https://www.privacyshield.gov. The legal basis for the use of Jetpack is Art. 6 Para. 1 S. 1 lit. f GDPR (General Data Protection Regulation).
(2) Cookies (see further details in § 3) are saved on your computer to perform this analysis. The information collected in this way is saved on a server in the USA. Please note that if you prevent cookies being saved you may be unable to use this website in full. You can prevent cookies being stored via the settings in your browser or by clicking on the “Click here to Opt-out” button under http://www.quantcast.com/opt-out.
(3) This website uses Jetpack with an extension through which IP addresses are abbreviated directly after collection and prior to processing to prevent them being linked to a specific individual.
(4) Information on the third-party provider: Automattic Inc., 60 29 th Street #343, San Francisco, CA 94110–4929, USA, https://automattic.com/privacy, and the third-party provider of the tracking technology: Quantcast Inc., 201 3 rd St, Floor 2, San Francisco, CA 94103–3153, USA, https://www.quantcast.com/privacy.
5. Adobe Analytics (Omniture)
(1) This website uses the Adobe Analytics (Omniture) web analysis service to analyse the use of our website and regularly improve it. We can use the generated statistics to improve our offering and make it more interesting for you as users. In the exceptional cases when personal data is transferred to the USA, Adobe is subject to the EU-US Privacy Shield – https://www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Adobe Analytics is Art. 6 Para. 1 S. 1 lit. f GDPR (General Data Protection Regulation).
(2) Cookies (see further details in § 3) are saved on your computer to perform this analysis. Information collected in this way is saved on servers, also in the USA. Please note that if you prevent cookies being saved you may be unable to use this website in full. You can prevent cookies being stored via the settings in your browser or by clicking on the “opt-out” buttons under http://www.adobe.com/de/privacy/opt-out.html.
(3) This website uses Adobe Analytics (Omniture) with the settings “Before Geo-Lookup: Replace visitor’s last IP octet with 0” and “Obfuscate IP-Removed” through which your IP address is shortened by the last octet and replaced by a generic IP address i.e. one that can no longer be assigned. The address cannot therefore be linked to a specific individual.
(4) Information on the third-party provider: Adobe Systems Software Ireland Limited, Ireland, 4–6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland; privacy@adobe.com; data protection information: http://www.adobe.com/de/privacy/policy.html.
6. Use of the Scalable Central Measurement Procedure (SCM)
(1) Our website uses the Scalable Central Measurement Procedure from INFOnline GmbH (https://www.infonline.de) to identify key statistical figures regarding the use of our offerings. The aim of the range measurement is to identify statistically – based on a consistent standard procedure – the usage intensity, number of users of a website and surfing behaviour, and thus obtain comparable values across the market.
For web offerings that are members of the German Audit Bureau of Circulation (IVW – http://www.ivw.eu) or participate in studies conducted by the Working Group for Online Media Research (AGOF – http://www.agof.de), the usage statistics are regularly published by the AGOF and Working Group for Media Analysis (agma – http://www.agma-mmc.de), as well as the IVW, and can be viewed on the relevant websites.